Advantages of Blogging Best Practices

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A penalty from Google means that your search engine ranking will be impacted.  Stay on Googles side with articles.  Its content relevant to your business.  If you compose a post on something that doesnt pertain to your business, you may attract an audience but not the right audience to your website. Publish Unique Content Some business owners fall prey to having market marketing business or a service to compose and article content.  While thats fine, do your research to guarantee the content you are getting isn't also published on another blog.  An easy way is to conduct a Google search of the first paragraph of any material that you buy from a writer or company. Check out this informative article on how best to write content that is original, if you arent able to outsource your blog posts.    Write Regularly A scenario that is common seen with company blogging is that business owners begin writing and then stop after a brief time period.  Maintain an editorial calendar and adhere to a schedule for blogging. Its important to recognize that there's essentially no limit to the quantity of blogging you do, although you should strive to blog at least once a month as a minimum.  A site that hasnt been updated in a couple of years may lead people that encounter the company to be believed by it is inactive as well. You can become the thought leader in your business, if you write about something specific enough in your blog.  While thought leadership is vital, not every article needs to be award-worthy.  Here are 130 ideas business blog topics which you can use all year long.    Split the Text No one likes to see a giant block of text.

 

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Title your article so if your blog article is a listing of tips or must-dos.  Stumbling on a blog post with 7 business blogging best practices introduced in a numbered list is much more appealing to readers compared to a long post with apparently no organization.  Long blocks of text may intimidate readers right into not spending their time reading your article. By breaking articles up into digestible pieces of information, rate bounces.    By including pictures in blog 15, use Pictures Another way to break up text is.  Pictures and keep readers interested and graphics are visually attractive.  Returning to the case in the first point, if youre writing a post and youre using key words that are targeted for this include pictures of the award in the post!  Post images of this award ceremony or even a party to celebrate the winners. Rather than not adding any image at 22, In case you dont have some images to add, use a stock photograph.  Keep in mind that correctly tagging your images with keywords can help boost the SEO of this article to.  Google cannot read images, but it can read the alt text (text option ). Pictures have the capacity to position on Google.  Learn more here.   Set realistic expectations Dont expect website success overnight.  Results will take some time.  Business sites can help convert more visitors into prospects almost instantly because they allow a company owner to show off their knowledge and experience. This doesnt imply, however, working for you or that blogging isnt right.  Blogging that is Constant will pay off over time. Follow these methods for your blog and you should see results!  For more help getting started with business blogging, download our free guide under: This post was published and updated July 6, 2018.

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You know that writing blog posts is half the struggle, if you use blogging to promote your business.  Understanding how to title them, share them and when to post them can make all the difference sharedor ignored, commented and read.  The Colossal Content Marketing Report recently analyzed 1.16 million posts from 4,618 blogs by publishers including content marketers, individuals and media companies. When Should You Post If youre posting on weekdays, for example 87% of the blog articles in the analysis, you might want to reevaluate your strategy.  Websites posted on weekends got more shares.  Saturdays were the very best day for sharing: Although only 6.3percent of articles in the study were published on Saturdays, these articles got 18% of all social shares. To 6 Eastern time), most involvement with and social sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, with a big spike in 10 to 11 p.m. Takeaway: Attempt scheduling some articles for sharing or weekends articles on social media afterwards at night instead of during business hours. Social sharing dropped, once post titles went past 60 characters, however.  Should you ask a question on your post titles research says Yeswhile 95 percent of blog article titles didnt include a question mark, those that did received nearly two times as many shares.  Keep in mind that articles with a couple of question marks had the smallest quantity of shares. Takeaway: When you name blog articles, look for a middle ground.  Dont go overboard, although interest is sparked by questions.  By using exclamation points and capitalize like a teenaged woman.  Where Can Readers Share Most social sharing of blog articles happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total social shares, Facebook Shares for 26.7 percent and Facebook Retailing for 33.8 percent.

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions comment on our many posts, get to learn other business owners and receive special offers from our partners on company services. Word Press has existed for a little while and is a strong CMS effective at constructing about any kind of Website you'd want.  With that said, Word Press started as a platform for blogging.  You can see many of its influences are present, although the CMS has grown a tremendous amount since its beginning. While sites are often contained by contemporary Word Press websites, theyre only part of the Word Press site as whole.  Websites are added on so often they are almost regarded as an afterthought when it is time to put them in.  We also want to caution folks about slapping them hastily or using blogs while we recommend a blog for most sites. Below, we examine some blogging standards and suggestions to ensure your Word Press site is a source which people want to read.  Readability Determines Retention If you take a look at a post, you can immediately tell if youre going to read the article according to its ease of studying. Unless that articles is amazing, we typically dont stay on those pages for at least a couple paragraphs, even if that!  Its isnt fighting your design when putting together your blog.  Below are tips to keep your legibility Use larger fonts for site body text.